CAISSA Touristic and MSC Cruises announce

World’s Top strategic partnership

MSC Lirica to homeport in Shanghai, China, from May


Beijing, PRC – 02 September 2015 - CAISSA Touristic Group, China's leading

outbound tourism service provider, and Geneva, Switzerland-based MSC

Cruises, the world’s largest privately-owned cruise line and market leader in

Europe, South America and South Africa, announced today that they have

entered into a strategic partnership. As part of the agreement, from May 2016,

MSC Lirica will homeport in Shanghai to serve the Chinese home market.

The strategic cooperation agreement between the two companies will be the

longest-running and financially most significant between a cruise line and a tour

operator in the history of cruising in China.

In a statement, CAISSA Touristic’s President Chen Xiaobing emphasized

the popularity of MSC Cruises’ European and South American routes with

travellers from around the world and that it had recently been named number

one cruise line in Europe. Mr Chen Xiaobing added: “MSC Cruises’ distinctive

European flavour resonates well with Caissa Touristic’s brand spirit, as it also

originates from Europe. This partnership standouts from other traditional

agreements between China-based tour agencies and cruise lines by the

emphasis that will be placed on the training of the entire on-board staff to

ensure that guests receive MSC Cruises’ best-in-class experience and service as

well as the degree of the adaptation of the ship’s hardware and software (like

facilities renovation, service design and operation, on-board commodities and

more) to fit the customs and tastes of the Chinese guests that it is designed to


“We are convinced that the newly-renovated MSC Lirica will bring exciting new

holiday-making choices to Chinese guests and are looking forward to welcoming

numerous would-be cruisers aboard, at a time when the cruise market in the

country for this particular type of product is thriving,” concluded Mr Chen


Gianni Onorato, MSC Cruises’ Chief Executive Officer, commented: “MSC

Cruises has been present in China since 2010, successfully bringing Chinese

guests to cruise on its ultra-modern fleet to its many global destinations and,

especially, to Europe and the Mediterranean, where our distinctive product

made us the number one cruise line across the entire Continent. We are now

delighted and excited that through this partnership we are taking our presence

in China to the next level. Thus, with CAISSA Touristic we will partner to bring

our unique MSC Cruises’ experience directly to Chinese consumers.”

Mr Onorato continued: “The soon-to-be completely renovated MSC Lirica, as

part of MSC Cruises’ ground-breaking Renaissance programme, will feature

many distinctive traits – including some industry firsts in service - especially

designed for the cruising enjoyment of Chinese consumers. This will make it a

much sought-after choice for cruises in the region.”

MSC Lirica is scheduled to reach her new homeport of Shanghai on 1 May 2016,

after a 60-day grand voyage from Rio de Janeiro via Barcelona, Marseille, Genoa

and Dubai. While maintaining its Mediterranean atmosphere and service,

the 65,000GRT, 2,600-passenger MSC Lirica will enjoy an industry-high

percentage of native Mandarin speaking guest-facing crew and provide guests

with all services in Mandarin. It will also offer popular as well as high-end

Chinese cuisine as well as more traditional and popular entertainments.

More in-depth details about how MSC Lirica’s product and services are uniquely

tailored to serve the needs of Chinese consumers – including several industry

firsts - will be announced at a press conference to be convened in Beijing in the

coming weeks.

About CAISSA Touristic:

CAISSA Touristic was founded in 1993 from Europe. After 20 years of steady

development, it has become an outstanding business brand in China outbound

tourism industry. It has set up branches in London, Paris, Hamburg, Los Angeles

and other global core cities. In China, CAISSA Touristic has established decades

subsidiaries including Beijing, Guangzhou, Shanghai and many core commercial

cities. It has provided over 6,000 kinds of high-end tourism products which

covering 100 countries worldwide, that could serve different needs and


About MSC Cruises:

MSC Cruises, part of the Mediterranean Shipping Company, is the market leader

in the Mediterranean, South America and South Africa, and sails year-round in

the Mediterranean and the Caribbean. Its seasonal itineraries cover northern

Europe, the Atlantic Ocean, the French Antilles, South America, southern Africa,

the Emirates and Oman.

MSC Cruises feels a deep responsibility for the environments in which it

operates, and was the first company ever to earn the Bureau Veritas "7 Golden

Pearls" for superior management and environmental stewardship.

In 2009, MSC Cruises began an enduring partnership with UNICEF to support

various programmes assisting children worldwide. So far, more than €3m has

been collected in voluntary guest donations.

MSC Cruises was born in the Mediterranean, and draws inspiration from this

heritage to create a unique experience for holidaymakers worldwide. Its fleet

comprises 12 modern ships: MSC Preziosa; MSC Divina; MSC Splendida;

MSC Fantasia; MSC Magnifica; MSC Poesia; MSC Orchestra; MSC Musica;

MSC Sinfonia; MSC Armonia; MSC Opera and MSC Lirica.

@MSCCruises_PR #Medwayoflife