MSC CRUISES TORNA COME TITLE SPONSOR DEL GRAN PREMIO DEGLI STATI UNITI DI FORMULA 1 DEL 2026, RAFFORZANDO IL PROPRIO IMPEGNO VERSO IL TEXAS
- Per il secondo anno consecutivo, MSC Crociere è lo sponsor principale del FORMULA 1 MSC CROCIERE GRAND PRIX DEGLI STATI UNITI 2026 ad Austin, in Texas.
- Suzanne Salas, Vicepresidente Esecutivo Marketing, eCommerce e Vendite di MSC Crociere USA, ha consegnato il Trofeo durante la cerimonia di premiazione di domenica.
- Il weekend di regata arriva appena due settimane prima che MSC Crociere festeggi un anno di crociere annuali da Galveston a bordo di MSC Seascape.
MSC CRUISES RETURNS AS TITLE SPONSOR OF 2026 FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026, REINFORCING COMMITMENT TO TEXAS
- MSC Cruises served as title sponsor of the FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 in Austin, Texas for the second consecutive year
- Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA, presented the Constructor’s Trophy during Sunday’s podium celebration
- Race weekend comes just two weeks before MSC Cruises celebrates one year of year-round sailings from Galveston aboard MSC Seascape
AUSTIN – October 26, 2026 – MSC Cruises returned as title sponsor of the FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 this weekend, marking the second consecutive year the cruise line has held the title sponsorship in Austin, Texas.
As part of the title sponsorship in Austin, Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA, presented the Constructor’s Trophy during Sunday’s podium celebration at Circuit of The Americas.
The Austin race comes just two weeks before MSC Cruises celebrates its first anniversary of year-round sailings from Galveston aboard MSC Seascape, underscoring the cruise line’s long-term investment in the Texas market and expanding footprint in the U.S.
Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA said: “Returning as title sponsor of the Formula 1® United States Grand Prix reflects the momentum MSC Cruises continues to build in Texas. As we approach our first anniversary of sailing from Galveston, we continue to deepen our connection with this important market and reach new audiences across the state. I’m especially honored to represent MSC Cruises in presenting the Constructors’ Trophy this weekend, bringing together two global brands that share a passion for world-class experiences.”
MSC Cruises is serving as title sponsor of three races during the 2026 Formula 1® season in Barcelona, Austin and São Paulo, reinforcing its longstanding partnership with the world’s premier motorsport series and its shared commitment to teamwork, precision and innovation.
The cruise line has been a Global Partner of Formula 1® since 2022 and recently announced it will continue as title sponsor of three races in 2027, further building on the global partnership, which extends through 2030.
MSC Cruises has also been a Premium Partner of BWT Alpine Formula One Team since February 2025.
In Texas, MSC Seascape began sailing from Galveston on November 9, 2025, offering year-round seven-night Western Caribbean itineraries to Costa Maya and Cozumel, Mexico and Isla de Roatán, Honduras. The ship offers experiences created specifically for the market, including Texas-inspired food and beverage options, country music, dueling pianos, line dancing and a Big Texas Sailaway Party.
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About MSC Cruises
Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.
A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.
