Ambassador Cruise Line nomina Fraser Montgomery Chief Financial Officer
Ambassador Cruise Line ha confermato che Fraser Montgomery è entrato a far parte dell’operatore di crociere no-fly a valore premium in qualità di Chief Financial Officer.
Dottore commercialista di professione, Fraser ha più di 30 anni di esperienza come dirigente finanziario e aziendale in una vasta gamma di discipline commerciali e apporta una forza significativa nella leadership, nella strategia e nella governance finanziaria al ruolo di Chief Financial Officer presso Ambassador.
AMBASSADOR CRUISE LINE APPOINTSFRASER MONTGOMERY AS CHIEF FINANCIAL OFFICER
Ambassador Cruise Line appoints Fraser Montgomery as Chief Financial Officer

Ambassador Cruise Line has today confi rmed that Fraser Montgomery has joined the premium value, no-fly cruise operator as its Chief Financial Officer.
A chartered accountant by trade, Fraser has more than 30 years’ experience as a fi nance and business executive spanning a range of commercial disciplines and brings signifi cant strength in leadership, strategy and fi nancial governance to the role of Chief Financial Offi cer at Ambassador.
With a strong customer-facing and leisure background, he joins the business from LGH Hotels Management, where he was CFO for the property investment and hotel management company which runs 55 hotels across the UK. Prior to LGH, he held a diverse range of fi nance and business executive positions including retail (Marks & Spencer), visitor attractions (Merlin Entertainments – owners of LEGOLAND® theme park resorts amongothers) and Page Group.
The appointment of Fraser comes after a comprehensive executive search following the departure of Ambassador’s former Chief Financial Offi cer,Matthias Seegers, earlier this year. He will take over responsibilities from Simon Weeks, Ambassador’s Chief Administrative Offi cer who has been operating as CFO on an interim basis over recent months.
Fraser commented, “I am delighted to be part of Ambassador’s exciting plans for the future. Now into its second year of operation, the companyhas already established a formidable reputation as a quality cruise operator focussed on providing outstanding premium value. It’s an exciting timeto be joining the Executive Team, and I am looking forward to further defi ning the company’s fi nancial plan and expanding the strategic fi nancefunction as we build further on the Ambassador Cruise Line proposition.”
Christian Verhounig, Chief Executive Offi cer, Ambassador Cruise Line, said, “It’s a pleasure to welcome Fraser to the Ambassador family as our new Chief Financial Officer. With experience under multiple private equity ownership environments in international organisations, he is a welcome addition to our Executive Team. His expertise from both within and outside the travel and tourism sector will be a real asset to our business as welook to further accelerate Ambassador’s ambitious growth and development plans.”
Founded in April 2021, Ambassador Cruise Line has established a distinctive premium value, no-fly off ering within the cruise sector, operating itsfi rst cruise in April 2022. Filling a niche that other cruise operators don’t serve, it off ers authentic experiences aimed at cruise intenders aged 50+and a selection of multigenerational sailings. Ambassador off ers departures from seven ports around the UK in addition to its home base of London Tilbury. It operates two ships: Ambience, which sailed her maiden voyage in April 2022, and Ambition, which came into service in May 2023. Blending tradition and innovation, Ambassador off ers guests the chance to enjoy the ‘warmest welcome at sea’ eff ortlessly and sustainably, providing them with exceptional service, outstanding cuisine, amazing entertainment and a host of breathtaking destinations.
About Ambassador Cruise Line
Ambassador Cruise Line launched in 2021, off ering premium-value no-fl y cruises to the UK market. Blending tradition and innovation for atruly timeless cruise holiday that still makes guests feel right at home, Ambassador prides itself on off ering guests exceptional service,outstanding cuisine and amazing entertainment, alongside a host of breathtaking destinations; all for the best value.
Based in Purfl eet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries tomultiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s fi rst ship,Ambience, entered the fl eet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests will sail onboardAmbience as well as Ambassador’s second ship, Ambition, which joined the fl eet in May 2023 and heralded the launch of sailing from eightregional UK ports: London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol, and Falmouth.
Ambassador’s extremely experienced management team is led by Chief Executive Offi cer, Christian Verhounig, and its principal shareholder isNjord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark oftrust and reassurance associated with travel brands. Consumer funds are held in trust and further protected by means of a fi nancial failureinsurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by theFinancial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements