APRAM e AIDA Cruises scalano le montagne per rafforzare il loro impegno per la sostenibilità
È stato un primo atto simbolico, pieno di significato. L’Autorità Portuale di Madeira (APRAM) ha compiuto questo lunedì un altro passo avanti nel rafforzamento della sua politica di sostenibilità ambientale, attraverso un’azione di piantumazione di alberi nel Parco Ecologico di Funchal.
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APRAM and AIDA Cruises climb the mountains to reinforce their commitment to sustainability
It was a symbolic first act, full of meaning. The Madeira Port Authority (APRAM) took another step this Monday in strengthening its environmental sustainability policy, through a tree planting action in the Funchal Ecological Park.
“This environmental initiative marks the beginning of a set of programmed actions, in which the Ports of Madeira and its partners intend to actively contribute to improving the environmental quality of the city of Funchal”, said the president of the APRAM, Paula Cabaço, at the end of the action that had the
support of the Funchal City Council (CMF) and the participation of Vincent Cofalka, captain of AIDAcosma and some further crew members from the cruise ship.
“We know the effort and work that has been developed by the city of Funchal in the reforestation of the Ecological Park, and we want to collaborate in this process through active and programmed participation”, added Paula Cabaço, explaining that APRAM intends that these reforestation actions start to mark the beginning and end of the cruise season.
“This was the first moment, symbolic but with a lot of meaning, that deserved the immediate support of AIDA Cruises, which clearly demonstrates the commitment of APRAM and the entire cruise industry to the environment, sustainability and decarbonization.” On the one hand, continued Paula Cabaço, APRAM has the ambition to continue to grow in commercial terms, but it wants this growth to happen in a sustainable way, respecting the environment.
The initiative began with a guided visit to the Reception and Interpretation Center of the Funchal Ecological Park, where those representtaives of AIDA Cruises learned a little about the history of the Park, its characteristic fauna and flora and its importance for the city’s environmental balance. Vincent Cofalkawas particularly attentive to the explanations, and at the end he highlighted the company’s commitment to sustainability and decarbonization.“We have a very serious commitment to the environment and sustainability, not only in the investments that have been made in our fleet of
ships, in the equipment and practices on board, but also in the way we interact with the ports we visit”, Cofalka commented.
The companies endeavour is to preserve landscapes, cultural heritage and historical treasures by involving local people and strengthening the local economy. This applies in particular to the regions that rely heavily on tourism. In addition to tourism, agriculture and forestry are an important economic sector for Madeira Island, which is why it is a matter close to the companies’ heart to support this area with targeted campaigns.
“We hope that our current and future commitment will set an example for sustainable tourism. The idea is to implement a long-term and joint environmental initiative”, he underlined, after planting a tintureira tree. A plant extinct in the wild, but the Park has been reintroducing some specimens. In total, between tis, vinháticos, sanguinhos, tintureiras, figueiras-do-inferno, loureiros, paus-branco, perados, freixos and leitugas, 15 trees native to the Park and some endemic to Madeira were planted.
