MSC CROCIERE LANCIA IL PRIMO SPOT PUBBLICITARIO BIG GAME
- Nuova campagna statunitense per evidenziare il mix distintivo del marchio tra stile europeo e comfort americano
- Lo spot pubblicitario presenterà la nuova ammiraglia di MSC Crociere, MSC World America, che debutterà a Miami nell’aprile 2025
MSC CRUISES TO DEBUT FIRST-EVER BIG GAME COMMERCIAL
- New U.S. campaign to highlight brand’s signature mix of European style and American comfort
- The commercial will profile MSC Cruises’ newest flagship, MSC World America, debuting in Miami in April 2025
FORT LAUDERDALE, FL – January 8, 2025 – MSC CruisesMSC World America
The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise options:
- A commitment to the U.S. market that includes basing its newest, most modern ships at a growing list of homeports in the region
- A wide variety of onboard amenities targeting American travelers
- The award-winning MSC Yacht Club
- The gorgeous Ocean Cay MSC Marine Reserve
Big Game viewers will see how the global leader and family-owned cruise line’s unique European heritage is offering something different for U.S. vacationers. The commercial will show how MSC World America offers a vacation experience that blends the familiar with the fresh and allows travelers to discover the world through a new lens.
“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” stated Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”
The new brand campaign kicks off an exciting year for MSC Cruises in the U.S. MSC World America will be the brand’s largest ship to serve the North American market, ushering in a new world of cruising when she sets sail from PortMiami on April 12, 2025. The ship will offer 7-night Eastern and Western Caribbean cruises
- Seven districts aimed at providing distinct spaces that will allow every type of traveler to choose their own vacation experience
- 19 dining venues, including the only Eataly restaurant at sea
- 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft comedy club
- The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas, and complimentary grab-and-go dining
- The outdoor World Promenade, featuring shopping, dining and one of the longest dry slides at sea along with fantastic ocean views
- The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants
- The largest MSC Yacht Club in the Caribbean
MSC Cruises will also celebrate the opening of the line’s new terminal at PortMiami on April 9, which will be the largest cruise terminal in the world. Later in the year, the line will begin offering cruises from Galveston, Texas for the first time, followed by the addition of sailings to Alaska in the summer of 2026.
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About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.
The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027.
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.



Credit: MSC Cruises