MSC CROCIERE RICONOSCIUTA CON SEI ORO E UN ARGENTO AI TRAVEL WEEKLY MAGELLAN AWARDS
Nelle categorie Cruise Overall e Cruise Elements, MSC World America si è aggiudicata quattro Gold Awards, consolidando ulteriormente il suo posizionamento come una delle navi più innovative in mare.
MSC CRUISES RECOGNIZED WITH SIX GOLD, ONE SILVER TRAVEL WEEKLY MAGELLAN AWARDS
Fort Lauderdale, Fla. – October 10, 2025 – MSC Cruises
Within the Cruise Overall and Cruise Elements categories, MSC World America earned four Gold Awards, further underscoring its position as one of the most innovative new ships at sea. The ship received top honors in the Family, Large Cruise Ship, and Contemporary Ship categories, as well as in Entertainment for “Dirty Dancing in Concert.” Featuring seven distinct districts, a range of family-friendly experiences and all-new onboard entertainment, MSC World America redefines the modern cruise experience through immersive design and next-generation offerings tailored to every type of traveler.
Ocean Cay MSC Marine Reserve and the MSC Foundation Marine Conservation Center received Gold for Private Island, marking a milestone in the company’s long-term sustainability mission. The Center advances coral restoration, education and scientific collaboration through initiatives such as the Super Coral Reefs Program and partnerships with leading universities and marine institutes. Guests can visit the island’s Discovery Pavilion, Aquaria and Bio Lab to learn about reef restoration and ocean health firsthand.
In the Cruise Marketing category, MSC Cruises earned Gold for its “Let’s Holiday” Super Bowl commercial starring Drew Barrymore and Orlando Bloom. The 60-second spot introduced millions of viewers to MSC Cruises’ European-inspired style and the debut of MSC World America, blending humor, luxury and cinematic storytelling. The ad marked the beginning of a new chapter for the brand in North America, with Barrymore serving as the ship’s Godmother at its naming ceremony in Miami.
Additionally, the launch of MSC World America earned a Silver Award in the Cruise Marketing – Campaign-Communication/PR Plan category. The comprehensive strategy leading up to the ship’s debut included exclusive shipyard tours, influencer activations, media partnerships and the high-profile launch event broadcast live on The TODAY Show, resulting in more than 21 billion global impressions.
The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.
For a complete list of silver and gold winners, please visit https://www.travelweeklyawards.com/
###
About MSC Cruises:
Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.
A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.