MSC CROCIERE SIGLA LA PARTNERSHIP GLOBALE PER LA 38ª AMERICA’S CUP CHE SI TERRA’ A NAPOLI NEL 2027
- MSC Crociere sarà partner della 38ª Louis Vuitton America’s Cup
- La partnership porterà la Compagnia all’interno di uno degli eventi sportivi più prestigiosi al mondo, in programma a Napoli, in Italia, nel 2027
Ginevra, 24 settembre 2026 – MSC Crociere annuncia una nuova partnership globale con la 38ª America’s Cup, diventando Global Cruises Partner dell’evento, mentre la celebre competizione velica internazionale si prepara a fare il suo ritorno nel Mediterraneo e ad approdare a Napoli, in Italia, nel 2027.
La partnership associa MSC a uno degli eventi sportivi più prestigiosi al mondo, in occasione del suo arrivo a Napoli, rafforzando la visibilità globale della Compagnia, le sue profonde radici nel Mediterraneo e il suo storico legame con il mare.
L’accordo conferisce a MSC i diritti di partnership e di visibilità a livello mondiale per l’intero programma dell’America’s Cup, comprese le Preliminary Regattas, le regate della Youth America’s Cup e della Women’s America’s Cup, la Challenger Selection Series e le regate finali del Match.
Per MSC, l’America’s Cup rappresenta valori profondamente radicati nell’identità del brand: innovazione, precisione, lavoro di squadra e una profonda passione per il mare. Gli stessi valori si esprimono non solo nella vela ai massimi livelli, ma anche nel modo in cui MSC Cruises gestisce la propria flotta e offre esperienze memorabili ai propri ospiti in tutto il mondo.
Pierfrancesco Vago, Executive Chairman di MSC Cruises, ha dichiarato:“Questa partnership porta MSC Cruises in uno degli scenari più iconici dello sport internazionale, in un momento particolarmente significativo, con il ritorno dell’America’s Cup nel Mediterraneo e il suo arrivo a Napoli. Ci offre una piattaforma distintiva per coinvolgere ospiti, partner e pubblico in tutto il mondo, accomunati da una passione condivisa per il mare, la performance e l’innovazione.”
Grant Dalton, Chairman dell’America’s Cup Partnership, ha dichiarato:
“Il nostro rapporto con MSC Crociere è di lunga data ed è fondato su valori condivisi, un legame che apprezziamo profondamente. La relazione dell’azienda con l’America’s Cup risale a diversi decenni fa e il percorso di MSC rispecchia in molti aspetti il nostro nell’era moderna. Avere MSC al nostro fianco a Napoli è un grande onore e non vediamo l’ora di collaborare con Pierfrancesco Vago e il suo team nel corso di AC38.”
Marzio Perrelli, CEO dell’America’s Cup Partnership, ha accolto con favore l’annuncio, dichiarando:
“MSC è un prezioso partner globale dell’America’s Cup e apprezziamo profondamente il suo sostegno all’evento principale, così come alle regate Women’s e Youth. In qualità di prestigioso partner, con valori che rispecchiano i nostri e un profondo legame con il mare, MSC Cruises e l’America’s Cup possono intraprendere insieme un percorso di lungo periodo. Non vediamo l’ora di collaborare in occasione della Preliminary Regatta e di tutti gli eventi della Louis Vuitton 38ª America’s Cup.”
L’annuncio rappresenta l’ultimo importante traguardo nella strategia globale di sponsorizzazione sportiva di MSC Cruises, che attraverso partnership con competizioni sportive di livello mondiale mira a rafforzare l’affinità con il brand, ampliare la propria presenza internazionale e creare un legame sempre più forte con il pubblico nei principali mercati a livello globale.
La partnership consolida, inoltre, ulteriormente il legame tra la Divisione Crociere del Gruppo MSC e l’America’s Cup.
Nel 2024, Explora Journeys, brand di lusso nel travel, è stato Global Partner della Louis Vuitton 37ª America’s Cup a Barcellona, oltre a essere partner di Emirates Team New Zealand.
Il portfolio di sponsorizzazioni sportive della Compagnia comprende inoltre il ruolo di MSC Cruises quale Global Partner di Formula 1, Premium Partner del BWT Alpine Formula One Team e Official Main Partner del Tudor Pro Cycling Team.
MSC CRUISES SETS SAIL AS GLOBAL CRUISES PARTNER OF THE 38TH AMERICA’S CUP IN NAPLES
- MSC Cruises will be the Global Cruises Partner of the Louis Vuitton 38th America’s Cup
- The partnership will bring the cruise line into one of the world’s most prestigious sporting events, taking place in Naples, Italy, in 2027
- MSC Cruises’ branding will be prominently featured throughout the tournament, reaching millions of sailing fans and spectators worldwide.
GENEVA – September 24, 2026 – MSC Cruises
The partnership aligns MSC Cruises with one of the world’s most prestigious maritime sporting events, reinforcing the cruise line’s global visibility, Mediterranean roots and long-standing connection to the sea.
The agreement gives MSC Cruises worldwide partnership rights and visibility across the full America’s Cup program, including the Preliminary Regattas, the Youth and Women’s America’s Cup Regattas, the Challenger Selection Series, and the final Match events.
For MSC Cruises, the America’s Cup reflects values that are central to the brand: innovation, precision, teamwork and a deep passion for the sea. These values are reflected not only in elite sailing but also in the way MSC Cruises operates its fleet and delivers memorable experiences for guests around the world.
MSC Cruises’ Executive Chairman, Pierfrancesco Vago said, “This partnership brings MSC Cruises into one of the most iconic arenas in international sport, at a moment when the America’s Cup returns to the Mediterranean in Naples. It gives us a distinctive platform to engage guests, partners and audiences around the world through a shared passion for the sea, performance and innovation.”
Grant Dalton, Chairman of the America’s Cup Partnership, said: “Our relationship with MSC Cruises is a long-standing one based on shared values, and one that we truly appreciate. The company’s relationship with the America’s Cup goes back decades and their journey very much mirrors ours in the modern era. Having MSC Cruises onboard with us in Naples is an honor and we look forward to working with Pierfrancesco Vago and his team throughout AC38.”
Marzio Perrelli, CEO of the America’s Cup Partnership, welcomed the news and said: “MSC Cruises is a valued global partner to the America’s Cup and their support of the main event plus the Women and Youth Regattas is greatly appreciated. As a prestigious partner with values that reflect our own and a deep connection with the sea, MSC Cruises and the America’s Cup can set sail for the long term and we look forward to working together through the Preliminary Regatta and the Louis Vuitton 38 America’s Cup events.”
The announcement is the latest milestone in MSC Cruises’ global sports sponsorship strategy, leveraging world-class sporting partnerships to strengthen brand affinity, broaden its international reach, and connect with audiences across key markets worldwide.
The partnership also further strengthens MSC Group’s Cruise Division’s association with the America’s Cup.
In 2024, the Cruise Division’s luxury ocean travel brand Explora Journeys was a Global Partner of the Louis Vuitton 37th America’s Cup in Barcelona and a partner of Emirates Team New Zealand.
The cruise line’s sports sponsorship portfolio includes MSC Cruises’ role as Global Partner of Formula 1, Premium Partner of BWT Alpine Formula One Team, and Official Main Partner of Tudor Pro Cycling Team.
For more information visit MSC Cruises
ENDS
About MSC Cruises
Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.
A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.
For more information visit MSC Cruises
About the America’s Cup
The America’s Cup is the oldest international sporting trophy, dating back to 1851 when the schooner America crossed the Atlantic and defeated the British racing fleet in a race around the Isle of Wight. The trophy was subsequently donated to the New York Yacht Club under the Deed of Gift in 1857 as a perpetual challenge trophy for “friendly competition between foreign countries.”
For more than 175 years, the America’s Cup has stood at the forefront of sporting competition, yacht design and technological innovation. From the great schooners and J-Class yachts to the 12 Metres, multihulls and today’s spectacular foiling AC75s, the competition has continually pushed the boundaries of sailing and marine technology.