Virgin Voyages e Nicky Jam diffondono l’amore con l’esclusiva partnership “Jam At Sea”
Virgin Voyages, pluripremiata compagnia di crociere nota per aver sconvolto i viaggi in mare, ha annunciato un’inaspettata collaborazione con il recente firmatario di Virgin Records e superstar del reggaeton candidata ai Latin Grammy Nicky Jam.
Virgin Voyages and Nicky Jam Spread the Love with Exclusive “Jam At Sea” Partnership
Introducing BransonBerry — premium preserves exclusively on Virgin Voyages.
MIAMI, FL – April 1, 2025 – Virgin Voyages, the award-winning cruise line known for disrupting travel at sea, today announced an unexpected collaboration with recent Virgin Records signee & Latin Grammy-nominated reggaeton superstar Nicky Jam(will be opened in a new window). The pair are launching “Jam at Sea,” an exclusive line of gourmet fruit preserves available only aboard Virgin Voyages’ ships.
The first flavor to hit breakfast tables on-board will be “BransonBerry,” a luxurious blend of premium strawberries, raspberries, and blackberries with a hint of Champagne, personally taste-tested and approved by Sir Richard Branson himself.
“As a proud Englishman, I know my way around proper jam and scones,” said Sir Richard Branson, founder of Virgin Group. “When I discovered Nicky’s passion wasn’t just for dropping beats but also for fruit preserves, I knew we had to collaborate. BransonBerry is absolutely smashing on our breakfast pastries!”
The limited-edition preserves will be served alongside Virgin Voyages’ famous afternoon tea service and available for purchase as exclusive on-board souvenirs.
“My name has always worked double duty,” said Nicky Jam with a smile. “I can make a crowd jam to my music, and now I can help them jam on their toast, too. It’s all about spreading good vibes, whether through speakers or on scones. This partnership with Richard lets me play with both meanings of ‘jam’ in the most delicious way possible.”
Nicky Jam added, “It’s actually a full-circle moment for me. I started rapping at 12 while working my first job at a supermarket in Puerto Rico. Back then, I was stocking shelves with preserves – now I’m creating my own line! Though it can get confusing when someone wants to meet for a ‘jam session’… I always have to ask if they’re bringing toast.”
Virgin Voyages’ Sailors can experience the new BransonBerry Jam during afternoon tea service beginning April 1 on all ships in the award-winning fleet.
About Virgin Voyages
Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona, Athens and San Juan, the fleet offers more than 60 unique itineraries, sailing to 100 incredible ports of call. On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. In both 2023 and 2024, Virgin Voyages won top honors in Condé Nast Traveler’s and Travel + Leisure’s highly coveted Readers’ Choice Awards and World’s Best Awards for the best large- and mega-ship ocean cruise line.